For this Juneteenth campaign, I created key illustrations and a logo that highlight the tagline “More than a day off.” The visuals celebrate the cultural importance, traditions, and history of the holiday while uplifting and inspiring. Each piece tells a story of community, freedom, and liberation, emphasizing the significance of honoring Black heritage.
The project uses illustration and logo design to communicate the richness of Juneteenth, combining cultural storytelling with visually compelling design. The work highlights traditions, collective celebration, and the spirit of liberation, creating visuals that educate, uplift, and engage audiences. The campaign positions Juneteenth as both a cultural milestone and a moment to reflect on resilience, freedom, and community.
