"The Perfect Pour" is a conceptual wine brand that merges elevated streetwear aesthetics with modern wine culture. The project challenges traditional wine norms, offering a fresh and bold perspective that celebrates style, culture, and experience. I designed the brand’s packaging, experiential concepts for events, and supporting merchandise to create a cohesive, modern identity.
"The Perfect Pour" is designed to make wine approachable, stylish, and experiential—inviting audiences to interact with the brand beyond the bottle.
"Her Standard" Label
"Sip Society" Label
"Boss Blend" Label
Brand Event Entrance
Fearless Video Booth
The Fearless Wall
Experiential Concepts
For "The Perfect Pour" events, I designed immersive experiences that engage attendees and bring the brand to life. The Fearless Wall invites guests to write moments when they feel fearless, while a video booth captures personal reflections on empowerment. The entryway sets the tone for the event, immersing guests in a bold, atmosphere that merges modern wine culture with interactive, memorable design.
For "The Perfect Pour" events, I designed immersive experiences that engage attendees and bring the brand to life. The Fearless Wall invites guests to write moments when they feel fearless, while a video booth captures personal reflections on empowerment. The entryway sets the tone for the event, immersing guests in a bold, atmosphere that merges modern wine culture with interactive, memorable design.
The Fearless Cap
The Fearless Tee
The Fearless Phone Case
I also created event items for attendees, thoughtfully designed to leave a lasting impression of the brand. These items were conceptualized to be functional, stylish, and integrated into everyday life, allowing guests to carry a piece of "The Perfect Pour" experience with them beyond the event.
